Fareline International, founded by well known travel industry pioneer John Latimer, announced today it is switching to FAREPORTAL Technology for online booking. In a comprehensive agreement, which covers several areas, FAREPORTAL will also be providing direct connectivity with other suppliers, and fulfillment services where needed. "We looked at several booking engines," explained John Latimer, "and ultimately decided on Fareportal based on the technology, ease of use, and content."

FAREPORTAL is building a customized version of its flagship Advanced Booking System for Fareline, with an expected launch date in early 2005. Several enhancements, based on Fareline's requirements, will be incorporated in the new system. Among the features slated for an upgrade is the Net Fares Database, which will be modified to accommodate the complicated multi-airline contracts which Fareline sells. The system will not require a login to search and book, so the fares can be marketed to travelers. However, registered travel professionals can use the same site, and will get access to their special rates and content based on their login. This dual entry system allows for a powerful CRM functionality, and an optimized sale environment based on user type.

FAREPORTAL adds true portal capabilities to the booking engine for the first time in this market. Fareline will now have the capability to combine their Negotiated fares with third party Consolidator fares, ATPCO fares, and Published fares; and display all fare types on a single screen to their travel agency members and travelers. In addition to competitively priced coach airfares from multiple sources, Fareline will offer discounted First and Business class fares online. "We are very pleased to welcome a prestigious company like Fareline as a customer," said Avik Chopra, Chief Information Officer of FAREPORTAL, "and we consider it an endorsement of the value of our travel technology and content."

Fareline International offers discounted international flights to Europe, the Middle East, Africa, Central and South America, Australia, New Zealand and the Orient. Their destinations include London, Rome, Amsterdam, Barcelona, Madrid, Frankfurt, Prague and more. Fareline International is a US based company selling cheap international airfares departing from US destinations using airline ticket consolidators.