FAREPORTALSM CASE STUDY 2

The FAREPORTALSM system offers a tight integration with CRM functionality or can work closely with a client’s existing Customer Service data to create a true Customer Relationship Management System which enhances customer loyalty and boosts profitability.

Customer Profile

Hospitality

Deployment Summary

• Users dispersed across different sales and service functions spanning the globe
• Every individual user gets a unique experience based on profile and past usage

Benefits

• Enhances customer loyalty
• Increases repeat sales from existing clientele
• Improves Customer Relationship management (CRM)
• Lowers average cost of transaction and boosts profit

For the hospitality industry, one sure way to boost profitability is to include an air component and create a package or vacation club which offers a one stop convenience to clients. This also creates a differentiated product, out of the range of existing competition from dotcom resellers. FAREPORTALSM technology allows you to retain ownership of your product and package it directly to your existing clients, targeted based on their preferences and their relationship with you. You keep your clients who, in turn, reward you with their loyalty because you understand their needs and provide them services they need.

Value added products increase customer satisfaction and lead to higher revenue per customer. Adding an air component to a compatible hospitality product is a natural extension with huge potential benefits. In the old model, hospitality providers conceded this to the airlines or travel agents. With FAREPORTALSM technology, this can not only be easily packaged, but can yield substantial CRM benefits by offering customers one stop shopping convenience and a highly personalized experience based on rich profile information. This package can, in turn, be now sold to the same travel agent community as a complete product, with potentially higher profits for them as well.

The complete package booking capability, with the added air component, integrates tightly into your existing product booking system seamlessly. All reservation and customer information is standardized to create a single, comprehensive, and company wide view of all travel agent customers and direct clients through the FP Profile System. It then combines your specialty product of the most comprehensive real time air availability and fares ever offered, including published, consolidator and web fares on a single bookable screen.

FAREPORTALSM technology is easy to use and is built on a flexible architecture, which can be implemented quickly, without spending a lot of time and resources on custom development. Also, our support and service begins long before the actual implementation. A thorough Client Requirement Study (CRS) is done as a first step, so the implementation closely follows your needs. The dialogue and exchange of ideas during this process is both ways, sometimes resulting in converting a client’s requirement into reality in ways not originally imagined. We listen closely to your needs and suggest ideas based on our capabilities and experience which can sometimes enhance the original scope and create a better end result than originally conceived.

Conclusion

The benefits of creating a differentiated product with value added services for existing clients are obvious. Other potential benefits include a true CRM system which creates a personalized experience for clients, and keeps them coming back for more through higher repeat sales. Transaction costs are lower through better management and a better understanding of each client’s preferences.

FAREPORTALSM achieves this because it is based on the latest .NET technology, and represents the most functionally rich, scalable, and market proven travel eBusiness solution available anywhere today.