Leading Online Travel Agency Wins First Ever Award for Social Media Excellence
Fareportal, the travel technology company powering CheapOair.com and OneTravel.com, was honored recently with a Gold Award at the Hermes Creative Awards for hosting an exceptionally successful social media sweepstakes campaign.
In celebration of Valentine’s Day, the flight-focused online travel agency partnered with Fiji Airways to giveaway a romantic trip for two to Fiji including roundtrip airfare and 5-star accommodations. The success of the campaign was unprecedented for CheapOair.com and far surpassed the goals set prior to the promotion.
The campaign generated a 4% social engagement rate which is significantly higher than the industry average of 0.9%. In addition, 36% of entrants opted-in to receive future CheapOair.com promotional emails.
The Hermes Creative Awards are sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand professionals in production, marketing, communication, advertising, and public relations. AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.
“Social media plays a vital role in how today’s travelers research and plan their trips and therefore is becoming a key component of our marketing strategy,” said Sam S. Jain, Founder and CEO at Fareportal. “Our Social Media team is constantly working with our partners to generate interesting campaigns that engage our followers and keep CheapOair top of mind when booking a trip.”
Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.
CheapOair is a flights-focused hybrid travel service that enables consumers to book online, on mobile apps, by phone or live chat. CheapOair (http://www.cheapoair.com, 1-646-738-4820) bridges the gap between an online and traditional travel agency with certified travel agents available to help find deals and offers to destinations worldwide on over 450 airlines, 150,000 hotels, and 100s of car rental companies. Partner airlines benefit from access to CheapOair’s broad customer base that books high yield international travel and add-on ancillaries at above the industry average. Follow CheapOair on Facebook and Twitter to learn how to travel the world for less.