CheapOair MilesAway blog named 2018’s Best Blog at prestigious digital advertising awards
MediaPost recently named Fareportal, the travel technology company powering CheapOair and OneTravel, the winner of its OMMA Award for Best Blog. The company’s CheapOair MilesAway travel blog was honored for celebrating diversity by creating inspirational and educational content on the achievements of persons from differing heritages.
Fareportal’s entry examined whether good business and being a good world citizen go hand-in-hand. The CheapOair MilesAway blogsite, supported by the brand’s social media presence, tell that story, every day. From the beginning, encouraging diversity has been the bedrock of the company’s strategy both inward facing, and through external messaging. Much of Fareportal’s strength in sales of international flights has been attributed to its ongoing focus on multi-cultural themes such as Black History Month, Hispanic Heritage Month, and Asian-Pacific American Heritage Month.
Kathi Moore, Fareportal VP Branding & Communications commented, “CheapOair and OneTravel exist to make travel accessible to all. Our focus on multicultural representation and outreach stems from this reality. Travel at its core is all about experiencing what the world has to offer. We just help tell that story. I am extremely proud of the Fareportal Communications team.”
“The goal of our content is to spark conversations and actions and, so each day, we try to create content that our core audience segments care about,” said Morlette Cowan, Creative Content Manager. “We want them to be inspired to travel but we’re also hopeful that, through content, they’ll see that we are a brand that cares about the special moments in their lives. If we can engage them enough to come back for more, then we’re doing our jobs as storytellers.”
The OMMA Awards were created in 2004 by MediaPost to honor agencies and advertisers that push the potential of digital advertising.
Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.