CheapOair Enables Customers to “Travel the World for Less” With New Brand Campaign

NEW YORK, July 23, 2012

of the Year” competition in search of the traveler who can best demonstrate how to travel the world for less. Two semi-finalists, selected by CheapOair’s social media followers, will embark on the journey of a lifetime, one to China and the other to India, with $7,500, courtesy of CheapOair.

The two competitors will be sent on a series of challenges that will highlight how these amazing destinations can be experienced to the fullest, even when on a budget. All tasks, from finding accommodations to souvenirs, will be documented by photographs, videos, social media and blog posts. After reviewing the content created by the travelers, the brand’s social media followers will again pick the winner, who will receive an additional $5,000 worth of travel from CheapOair.

“Through the competition, we are offering our customers a great opportunity to engage in the online travel conversation, and to associate our brand with that conversation,” said Binti Pawa, vice president of marketing at CheapOair. “We want to show our customers that, in addition to great travel deals, we have integrated our website, blog and social media channels to truly help them travel the world for less, including expert insights on what to do and how to save once they’ve arrived.”

Starting today, travelers can submit three to five minute videos to CheapOair’s “Traveler of the Year” website,, featuring their own unique tips and tricks for traveling the world for less. The videos and other content created throughout the contest will be readily accessible on the contest website, CheapOair blog, and social media channels.

To enter, you must:

  • Be skilled at creating engaging video and blog posts about travel
  • Be 18 years or older
  • Have a valid U.S. passport
  • Be able to travel between 10/12/12 and 11/12/12 to either China or Spain
  • Have an interest in traveling and the challenges that come with it

SOURCE: CheapOair