CheapOair’s “Travel the World for Less” Campaign Tours the Big Apple

NEW YORK, September 18, 2012

CheapOair, a leading online travel agency, will continue its brand blitz of New York City by spreading its message of “Travel the World for Less” via street team and double decker bus. On Thursday, September 20th, CheapOair street team members will be boarding Gray Line buses to spread the news about the campaign and hand out chances for passers-by to win a free trip.

“This is a very exciting part of the company’s new campaign kickoff,” says Pete Howard, chief marketing officer at CheapOair. “In utilizing our home market of New York City, we’re thrilled to be able to deliver our message to both a local and international market of passionate global travelers.”

Team members will be on Gray Line buses branded with CheapOair’s new ad campaign featuring humorous taglines like “Cheap Flights make it easy to say ‘Phuket… Let’s Travel'” and “Cheap Flights make it easy to say ‘What the Helsinki… Let’s Travel.'”

The buses will make stops at a number of the city’s most popular landmarks, including Macy’s Herald Square, the Empire State Building, Penn Station, Union Square, South Street Seaport, Times Square, Columbus Circle and Rockefeller Center. At each stop, the CheapOair team will give away branded luggage tags and postcards that include rules on how to win a three-night stay in the city.

The trip giveaway contest will run through October and to enter participants can either Tweet a picture of themselves in front of the bus and include the phrase “#traveltheworld4less bus @CheapOair!” or visit the CheapOair New York City website.

The “Travel the World for Less” campaign reinforces CheapOair’s brand promise to deliver quality and value that supports people’s travel needs and wants. “Travel the World for Less” was launched alongside CheapOair’s social media contest, “Traveler of the Year,” which is searching for the traveler who best demonstrates how to travel the world for less. Two semi-finalists, to be selected by CheapOair’s social media followers, will embark on the journey of a lifetime, one to China and the other to India, with $7,500 courtesy of CheapOair.

SOURCE: CheapOair