Fareportal and WayBlazer Announce Strategic Partnership to Use Artificial Intelligence for Online Travel Agency

WayBlazer, an artificial intelligence company developing enterprise solutions for personalized online travel shopping and Fareportal, the travel technology company powering CheapOair and OneTravel, announced today the launch of their strategic partnership.

After a successful pilot, Fareportal will be expanding its use of WayBlazer’s comprehensive AI platform to drive more contextually relevant search results for website visitors across CheapOair.com and OneTravel.com.

“We are extremely pleased with the results we’ve seen using WayBlazer’s technology,” said Fareportal Founder and CEO, Sam S. Jain, “Using their artificial intelligence product to optimize our hotel offerings, we’ve seen significant improvements in engagement on our website and an average conversion lift of 10% for hotel bookings.”

As a leader in travel concierge services, Fareportal is committed to continually improving its digital experience. The move is timely as major online travel agencies are seeing artificial intelligence as the key to unlocking various opportunities with big data and personalization to create a more relevant travel searching and planning experience.

Noreen Henry, CEO of WayBlazer commented, “With companies like Fareportal leading these efforts, travel is going through a paradigm shift with how brands are treating their digital experience. There’s a massive opportunity to improve search relevancy by delivering a personalized experience – and brands who are investing in this area are seeing a direct impact on their visitor engagement metrics and revenue.”

Together Fareportal and WayBlazer are co-innovating to address the increasing demand for a relevant and engaging online travel booking experience.

About Fareportal 

Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company owned and operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal enables consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.


About WayBlazer

WayBlazer is a B2B company that builds artificial intelligence technology for the travel industry. The company’s platform enables travel brands to deliver contextually relevant, personalized product and destination recommendations as well as dialogue-driven search experiences to increase online engagement and conversion. From discovery to booking, WayBlazer creates a next-generation digital experience.

WayBlazer is founded by travel and tech entrepreneurs Terry Jones, Founder of Travelocity/Founding Chairman of Kayak.com and Manoj Saxena, former GM of IBM Watson.


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