Fareportal Becomes First-in-Industry to Integrate Routehappy UPA Rich Content into Flight Seat Maps for Enhanced Customer Experience

Partnership showcases the in-flight experience with seat photos and descriptions prior to booking

Fareportal announced today it has integrated Routehappy by ATPCO Universal Product Attributes (UPAs) into its seat selection map, a first for a consumer travel brand. The integration – which is live on Fareportal’s CheapOair.com and OneTravel.com websites – shows flight shoppers photos of the selected seat with a description of associated features so consumers can see what seat type, legroom, and experience they will have before booking a flight. This feature appears when consumers are shopping for flights for two or more passengers.

routehappy UPAs

UPAs provide visually appealing media such as photos, videos, and 360-degree cabin tours, along with headlines and descriptions of an airline’s products and services based on aircraft type, cabin, time of day, and more. The hyper targeting capabilities of Routehappy Hub, the content management solution which powers UPAs, enables Fareportal to target the seat images across different sub-fleets, cabins, and seats so that consumers see only accurate and relevant UPAs for the specific flight they are shopping. Once a consumer has selected a flight, they will be shown a seat map that incorporates this targeted, dynamic seat content for 19 carriers.


“Fareportal is always looking for ways to incorporate next generation features into the flight shopping experience,” said Sam S. Jain, Founder and CEO at Fareportal. “As the first consumer booking channel to integrate UPAs into our seat map, we are providing our customers with more choice, greater transparency, and added value. Fareportal will continue to push new integrations that make our customers’ flight shopping experience easier.”

“The use cases for Routehappy rich content are endless, as are the pain points it solves. This original integration of our UPAs at the point of sale showcases the benefits we deliver to airlines, who can now merchandise their products more effectively on third party channels. It also highlights the benefits for shoppers and the advantages of a more consumer-friendly experience. Fareportal’s seat map shows that the retailing of flights is only getting stronger,” said Jonathan Savitch, Chief Commercial Officer at Routehappy.

To see the integration live visit CheapOair.com and begin a flight search or see an example of the integration on Routehappy.com.

About Fareportal

Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company-owned and -operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal’s booking platforms enable consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

 About Routehappy by ATPCO

Routehappy by ATPCO, the industry standard for airline rich content, helps airlines and distributors differentiate and better monetize their products. Routehappy’s Scores & Amenities API provides flight scores and cabin amenity data, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration. Routehappy Hub is a cloud-based solution that helps airlines create, manage and distribute targeted product and ticket attribute content, in standardized formats UPA (Universal Product Attribute) and UTA (Universal Ticket Attribute) wherever flights are displayed. Routehappy is a wholly owned subsidiary of ATPCO. Based in New York, Routehappy by ATPCO serves airlines and distributors worldwide. For more information, visit www.routehappy.com. To see Routehappy rich content in action, visit www.routehappy.com/use-cases.


CheapOair Mobile App Becomes First-in-Industry to Debut Flight Value Scoring

CheapOair.com has announced the debut of a value scoring system for flights on the CheapOair Mobile App. The flight-focused online travel agency is the first in its category to introduce this feature which will help customers determine the relative value of their flight options.

When searching for flights, app users will be presented with a score which considers factors such as price, availability, and amenities. Based on a proprietary algorithm, the app rates each flight at one of four levels: Great, Good, Fair, or Backpacker.

A search performed that returns a nonstop flight on a legacy carrier for a low fare might be rated “Great”. Meanwhile, another option that is similarly priced but has a stop, plus the airline charges extra for seats and baggage, would be rated lower.

“Airline pricing models have changed in recent years, and customers are often left unsure of what’s included and what’s not,” said Sam S. Jain, Founder and CEO at CheapOair. “Our new Value Score will help our customers evaluate each flight option to see if they are getting a good deal.”

“The cheapest flight doesn’t always end up being the best option for customers when you consider luggage, seats, or the amenities provided by that airline,” said Michael Nuciforo, VP Mobile at CheapOair. “We want to ensure our customers make the best purchase decision for their needs when they book with us. This is just another tool they can use to put their minds at ease.”


For more information, please visit www.CheapOair.com, www.cheapoair.com/mobile, or our social media pages, www.Facebook.com/CheapOair and www.twitter.com/cheapoair.

 About CheapOair

CheapOair is a flight-focused, hybrid travel agency that enables consumers to book online, on mobile apps for iOS and Android, by phone or live chat. CheapOair (https://www.cheapoair.com, 1-646-738-4820) bridges the gap between an online and traditional travel agency with certified travel agents available to help find deals and offers to destinations worldwide on over 450 airlines, 1 million hotels, and 100s of car rental companies. Partner airlines benefit from access to CheapOair’s broad customer base that books high yield international travel and add-on ancillaries at above the industry average. Follow CheapOair on Facebook and Twitter to learn how to travel the world for less.