Leading hybrid travel agency to run TV spot on top cable networks
October 24, 2014 — CheapOair, leading hybrid (online/traditional) travel agency, announced today that it launched a new TV commercial that follows in the successful direct response format that has worked well for the company previously; online, in print, in radio, and in its previous TV commercials. The new TV spot runs on BBC America, Comedy Central, FXX, MTV, Palladia, TBS, TV One and VHC and was created by N. Watson Productions.
The new TV commercial prominently shows CheapOair’s phone number, which is a key differentiator for the travel agency, and explicitly highlights CheapOair’s unique flight search capabilities, such as an easy, 3-step booking process, as well as ability to mix and match itineraries on different airlines and search for alternate dates and airports. It also showcases some of CheapOair’s more than 450 airline partner brands.
“Direct response is in CheapOair’s DNA,” said Patriek Karayil, chief marketing officer at Fareportal, the parent company of CheapOair. “The spot follows in the footsteps of our other award-winning TV commercials, highlighting what CheapOair is best known for: our hybrid – online and traditional – travel agency model.”
Previous CheapOair spots received high praise and recognition in the industry, with its “Possibilities” spot winning 2014 Magellan Awards and its “Get There for Less” spot winning 2011 Magellan Awards from Travel Weekly, both in the Online Travel Services Marketing – TV Commercial category. To view the latest spot, go to: https://www.youtube.com/watch?v=Yv-cwrpXjA8.
CheapOair is the first hybrid (online/traditional) travel agency that enables consumers to book travel online, on mobile apps, by phone or live chat. CheapOair (http://www.cheapoair.com, 1-800-556-2345) bridges the gap between an online and traditional travel agency with certified travel agents available 24/7 to help find deals and offers to destinations worldwide on over 450 airlines, 150,000 hotels, and 100s of car rentals. Partner airlines benefit from access to CheapOair’s broad customer base that books high yield international travel and add-on ancillaries at above the industry average. Follow CheapOair on Facebook and Twitter to learn how to travel the world for less.